Benefit to Customer...the standard by which all our actions are measured.

Every decision, action and interaction must always directly or indirectly be a benefit to our customers.

Customer Satisfaction...the foundation of our business.

Customer satisfaction is our purpose.

Quality Products...an outstanding balance of value, selection and price.

We are different from our competition in that:

	We put ourselves in the customer's position.
	We recognize and understand the customers needs.
	We act in the customer's best interest.
	We provide much more and better customer support.

Innovation...being creative, being unique.

Always giving everyone the best we have to offer.

Integrity...being honest, fair and responsible in our dealings.

	Complete honesty at all times in all matters relating to our business, our behavior, and in the performance of our duties.
	Always assuming responsibility for our actions and deal in business matters and with each other in a fair and equitable manner.

Mutual Respect...treating everyone in a pleasant, friendly and respectful manner.

	Pleasant -- easy to get along with, cheerful, agreeable, even tempered, fair not stormy.
	Friendly -- being kind, supportive, on good terms with and never hostile.
	Respectful -- being polite, well mannered, considerable, showing honor, esteem and regard for others.

Our company values are not just words on a plaque on the wall. The company's values describe how we do business, how we do our jobs and how we act and interact.

Our values set the organizational culture, our image and reputation and are the driving force and the measurement for all our decisions, actions and interactions with customers, potential customers, business partners, management, staff, vendors and anyone associated with or that we come in contact within the operation of our business.

In operating our business, performing our duties and managing our responsibilities everything we do collectively or individually must always be in line with these company values.

Faith Lamprey - President